Background pics2.jpg
2018 Valley Week Banner.jpg

A WEEK OF EXPERIENCES IN MILWAUKEE'S
MENOMONEE VALLEY

Valley Week celebrates Milwaukee's Menomonee Valley: what is made here, who works here, all there is to do here, and the great jobs and careers down in the Valley.

Valley Week invites you to explore and experience Milwaukee’s Menomonee Valley. From a beer run, tours on land or in water, to dining al fresco at the Food Truck Festival, the week offers something to nature lovers, history enthusiasts, job seekers, and those looking for something unique to do.

In the Valley, industry and jobs, entertainment experiences, outdoor exploration, and nature thrive in the heart of the city.

Proceeds from the events support Menomonee Valley Partners, a nonprofit organization formed in 1999 to revitalize the Menomonee Valley.

EVENT details below!

  • Saturday, September 22 - Menomonee River Fishing Clinic - Register now

  • Monday, September 24 - Menomonee River Kayak Tour - SOLD OUT

  • Tuesday, September 25 - Menomonee Valley Job Fair - Learn more

  • Tuesday, September 25 - Valley Businesses Bags Tournament - Registration Closed

  • Wednesday, September 26 - Food Truck Festival

  • Wednesday, September 26 - Menomonee River Kayak Tour - SOLD OUT

  • Thursday, September 27 - Valley Week Business Luncheon - SOLD OUT

  • Thursday, September 27 - Valley Business Soccer Playoffs

  • Thursday, September 27 - Happy Hour on the River - Register now

  • Friday, September 28 - Blood Drive - Reserve a time slot

  • Saturday, September 29 - Ultimate Beer Run - Register now

Special promotions from Badger Truck, Sobelman's Pub & Grill, Pizzeria 3301 at Villa Palermo, and Twisted Fisherman and throughout the week! 

#ValleyWeek

See the outstanding results from the first Valley Week in 2017 here and view our look back at the week in this video.  

Sponsor 2018 Valley Week and get great benefits, including a table at the exclusive Valley Week Business Luncheon.

Nature & Outdoors

More here

Work Here

More here

Play & Tours

More here

Eat & Drink

More here


SATURDAY, SEPTEMBER 22

MENOMONEE RIVER FISHING CLINIC

Saturday, September 22, 9:30am-noon
Urban Ecology Center - Menomonee Valley branch

Great Lakes Sports Fisherman.jpg

Spend a family-friendly morning learning about the Menomonee River, fish you can find here, and techniques that could lead you to the big one. This event occurs around the annual fall salmon run and we could see dozens of salmon swimming upstream to spawn. Come cast a line with us!

No cost to participants. 


MONDAY, SEPTEMBER 24

Milwaukee Kayak Company Tour_8.19.17 (27).jpg

MENOMONEE RIVER KAYAK TOUR

Monday, September 24, 5:15-8pm
Departs from Milwaukee Kayak Company

mkc-logo.jpg

Paddle the Menomonee River and its canals while exploring its past, vital to Milwaukee's history, and its exciting future. We will learn about its history and how this area was vital to Milwaukee’s growth, the unique projects that made it a national model of environmental sustainability, and the exciting developments in the works! A member from Menomonee Valley Partners will lead our trip and staff from Milwaukee Kayak Company will paddle too. Whether it's your first time or your 100th, this is a great trip for you!

Cost: $30 and half is donated back to Menomonee Valley Partners


TUESDAY, SEPTEMBER 25

IMG_0558.JPG

MENOMONEE VALLEY CAREER DISCOVERY DAY
Tuesday, September 25, 11:30am - 1:30pm
Standard Electric Supply Co, 222 N Emmber Lane

This career exploration resource is designed to help high school students explore career options that fit their interests as they learn about high-demand opportunities that can be found in the Menomonee Valley. 

Free to all high school students.

Standard Electric Logo_Vector.png
 

MENOMONEE VALLEY JOB FAIR
Tuesday, September 25, 3:30 - 6pm
Standard Electric Supply Co, 222 N Emmber Lane

The Menomonee Valley Job Fair brings together employers within this district that are hiring to make it easier for you to land a great career. There are currently more than 200 openings! 

Employers are eager to share JOB OPENINGS and information on the variety of career pathways. Come to meet industry leaders face-to-face who are seeking a wide array of candidates for good-paying jobs that include college internships to entry-level to high-skill opportunities.  

Free and open to the public.

Standard Electric Logo_Vector.png
 

VALLEY BUSINESSES BAGS TOURNAMENT
Tuesday, September 25, 4:30-8pm
MOTOR® Bar & Restaurant, 401 W Canal St

Motor Bar & Restaurant logo - 2018.jpg

Get your tossing arm ready for bags, brews, and bragging rights during the first Valley Week Bags Tournament as you toss your way to the top! You could also take home one of many sweet awesome raffle prizes. This new unique event gives Valley businesses the chance to network and mingle while enjoying some friendly competition and great views from the Harley-Davidson Museum's lawn. Bring out friends and coworkers to cheer you on, take part in lawn games, enjoy MOTOR®'s outdoor firepit, and welcome the fall weather. 

The funds raised will be donated to Menomonee Valley Partners, a nonprofit group working to revitalize the Menomonee Valley.  


WEDNESDAY, SEPTEMBER 26

FOOD TRUCK FESTIVAL
Wednesday, September 26, 11am-1pm
Menomonee Valley Community Park

Let's celebrate fall with food and a midday festival! Grab some lunch from one of the featured food trucks, pull up a chair, and soak up some mid-week sun while kicking back to some music. 

MUSIC - Roxie Beane is a local vocalist/acoustic guitarist who has been on the scene for 10+ years and whose voice has been described as "calamine lotion on the mosquito bites of the soul."

YARD GAMES - Get your blood flowing with bags boards and yard games, including giant Yahtzee and giant Jenga! 

TRY YOUR HAND AT LACROSSE - Members from Marquette University's men’s and women's lacrosse teams, who play their home games at Valley Fields, will teach you the basics of a sport growing in popularity. Lacrosse has its origins in tribal games played by Native Americans, and the annual NCAA tournament is the NCAA’s best-attended Championship event behind basketball.

FOOD TRUCKS

  • Bebe's Bistro - specializes in Italian beef sandwiches

  • Denson's Catering - has an array from catfish sandwiches, po' boys, southern cuisine, gyros, and more

  • La Guacamaya - is bringing all the goods from south of the border

  • Palermo's Pizza - Enjoy a delizioso $5 Margherita Pizza from the Palermo's Food Truck and $2 will be donated to Menomonee Valley Partners.

DOOR PRIZE - enter onsite to win!

  • Rishi Tea gift basket

  • Velobahn Coffee & Cycle Gift Pack & Coffee Card

 
20170925  P9256188 OMD EM5 MII LR Edit.jpg

MENOMONEE RIVER KAYAK TOUR
Wednesday, September 26, 5:15-8pm
Departs from Milwaukee Kayak Company

mkc-logo.jpg

Paddle the Menomonee River and its canals while exploring its past, vital to Milwaukee's history, and its exciting future. We will learn about its history and how this area was vital to Milwaukee’s growth, the unique projects that made it a national model of environmental sustainability, and the exciting developments in the works! A member from Menomonee Valley Partners will lead our trip and staff from Milwaukee Kayak Company will paddle too. Whether it's your first time or your 100th, this is a great trip for you!


THURSDAY, SEPTEMBER 27

20170928_131147.jpg

valley week business luncheon - what's brewing in the valley?

Thursday, September 27, 12-1:30PM
Potawatomi Hotel & Casino

Enjoy a plated lunch at Potawatomi Hotel & Casino as featured panelists linked to brewing and beverages in the Menomonee Valley and Milwaukee tell their story. What does it take to get started? How do you stay relevant? Why Milwaukee and/or the Valley? How does the community play a role? The Menomonee Valley has experienced an unbelievable transformation, but its story is linked to the people and businesses who have laid their dreams and investment dollars here. Let's hear those stories and see what's brewing in the Valley.

Mark Kass, Editor-in-Chief, of the Milwaukee Business Journal will moderate the panel. Panelists include:

  • Andy Gehl, Third Space Brewing

  • Jimmy Gohsman, City Lights Brewing

  • Shelley Jurewicz, FaB Wisconsin

The Valley Week Business Luncheon is exclusive to Valley Week sponsors.

 
Milwaukee Torrent Community Foundation.jpg

VALLEY SOCCER LEAGUE PLAYOFFS

Thursday, September 27, 5:30-7PM
Menomonee Valley Community Park

In 2018, the Milwaukee Torrent Community Foundation is coordinating the very first soccer league for Valley businesses. Teams play in the Menomonee Valley Community Park every Thursday and they will host their playoffs during Valley Week. Bring a sports drink and picnic and cheer for your favorite Valley team to take home the gold! View the season schedule.

 

HAPPY HOUR ON THE RIVER

Thursday, September 27, Times: 5:30PM, 6:30PM, 7:30PM
Departs from Twisted Fisherman Crab Shack

Enjoy a relaxing and casual 45-minute happy hour float along the Menomonee River and Menomonee Canal. Hear about some of the Valley's history and upcoming developments along the way!

Cost: $10 (with $5 going to Menomonee Valley Partners) and includes one tap beer or rail mixer, cash bar on board


FRIDAY, SEPTEMBER 28

VALLEY BLOOD DRIVE

Friday, September 28, 9am - 1:30pm
ProStar Surfaces, 324 N 12th St

Be a hero and give blood to support local Wisconsin patients!

Donors will automatically be entered into a BloodCenter raffle to win a tailgate package to see the Green and Gold play at Lambeau Field! On top of that, our very own Milwaukee Brewers are helping us meet our aggressive goal of 78 donors by providing an autographed baseball to raffle to one of our Valley donors! Refreshments provided.

Make your appointment online or call the BloodCenter at 877-232-4376. 

bloodcenter_logo.png
EricThamesBaseball.jpg

SATURDAY, SEPTEMBER 29

ULTIMATE BEER RUN

Saturday, September 29, 11am
City Lights Brewing & Third Space Brewing

An unforgettable high energy run/walk event with hops, high fives, a mid-point beer, and a finisher beer  – the Ultimate Beer Run

Half of the registrants will start at Third Space and run/walk to City Lights where they will be treated with a freshly brewed beer. The other half of the registrants will start at City Lights and run/walk to Third Space where they will enjoy their very own freshly brewed beer. After savoring the goodness at the turn-a-around, each of the respective groups will return to their starting location and be rewarded with yet another beer! If that's not positive reinforcement for your running feat, we don't know what is.

Cost: $35 before September 14 ($45 from September 15-29). Proceeds benefit Menomonee Valley Partners' mission to revitalize the Menomonee Valley for the entire Milwaukee community.

CL_logo_final_small.jpg

THANK YOU TO OUR 2018 SPONSORS

Presenting Sponsor

 

Hosting Sponsors

 
 
 

Supporting Sponsors

 
 
 
 
 
 
 
 
 

The 2018 Valley Week provides ample opportunities for businesses and organizations to increase brand awareness and at various investment levels. For more information on getting involved, contact Michelle Kramer at 414-221-5508 or Michelle@RenewTheValley.org. Download the Valley Week sponsorship packet. 

SPECIAL VALLEY WEEK PROMOTIONS

Enjoy this offerings a little extra knowing that each supports Menomonee Valley Partners (MVP) and efforts to revitalize the remaining areas of the Menomonee River Valley. 

Badger Truck Center

Badger Truck Center is helping to revitalize the Menomonee Valley by donating $2 from every oil change at its Quick Lane Tire & Auto Center between September 22 to 29 to the nonprofit Menomonee Valley Partners.

Stop in or schedule your appointment at 414-345-5261.

Pizzeria 3301 at Villa Palermo

 Click on image for larger view or to print a poster. 

Click on image for larger view or to print a poster. 

Pizzeria 3301 is rolling out more than dough during Valley Week. Check out these specials! 

Visit Pizzeria 3301 at Villa Palermo from September 24 to 28 for a:

  • $12 Wood-Fired Margherita Pizza and $5 will be donated to Menomonee Valley Partners
  • $4.40 Primo Thin Frozen Margherita Pizza and $2 will be donated to Menomonee Valley Partners

Visit Pizzeria 3301 Monday through Friday from 7:30am to 5pm.

Stop by the Pizzeria 3301 Food Truck at the Food Truck Festival for a $5 Margherita Pizza! $2 of your purchase will be donated to Menomonee Valley Partners 

 Click on image for larger view or to print a poster. 

Click on image for larger view or to print a poster. 

Join Palermo's Insiders for free and receive invitations to special events, VIP rewards, Access Palermo's newsfeed, Deals & Sweepstakes, Foodie Lifestyle, and quizzes! 

 

Sobelman's Pub & Grill

Milwaukee is known for its many Bloody Mary concoctions - and Sobelman's Pub and Grill offers nine taste bud tantalizing varieties. From September 22-29, Sobelman's will donate $1 from each Bloody Mary sold to Menomonee Valley Partners. Cheers!  

 

Twisted Fisherman

Put your toes in the sand, nod your head to some island tunes, and enjoy a 3 course meal for $30 at Twisted Fisherman from September 22 to 29. Your meal includes choice of special appetizer, entrée, and dessert.

You'll also help the Menomonee Valley because $5 from your purchase will benefit Menomonee Valley Partners!

 Click image to view the special Valley Week menu.

Click image to view the special Valley Week menu.

ABOUT MENOMONEE VALLEY PARTNERS

Menomonee Valley Partners, Inc. is a Section 501(c)(3) nonprofit organization with a mission to revitalize and sustain the Menomonee Valley as a thriving urban district that advances economical, ecological, and social equity for the benefit of the greater Milwaukee community.

    Use the slider to compare the former Milwaukee Road Shops with the current day Menomonee Valley Industrial Center, home to 10 businesses, a nationally renowned stormwater treatment system, trails, and park.

    Since its inception in 1999, Menomonee Valley Partners, Inc. has served as the lead agency in the redevelopment of Milwaukee's Menomonee Valley. Once Wisconsin's most visible eyesore, the Valley has been transformed, becoming a national model in economic development and environmental sustainability.

    • 300 acres of brownfields have been developed
    • 51 companies have moved to the Menomonee Valley
    • more than 5,200 family-supporting jobs have been created
    • one million square feet of green buildings have been constructed
    • more than 60 acres of new trails and park space with 45 acres of native plants installed have led to improved wildlife habitat and water quality

    Use the slider to compare the former Menomonee River near Miller Park to what we have today. Many people enjoy fly fishing here during the steelhead run in the spring and the salmon run in the fall. This may be the only Major League Baseball stadium where you can grill up the day's catch at a tailgate just moments later!


    The Menomonee Valley has a fascinating history: from wild rice marsh to manufacturing center to infamous eyesore, and now to a national model of economic and environmental sustainability.

     Menomonee Valley - 1975

    Menomonee Valley - 1975

     Menomonee Valley - 2015

    Menomonee Valley - 2015

    Historic Menomonee River Valley

    Four miles long and a half-mile wide, the Menomonee River Valley extends from the Harley-Davidson Museum to the site of Miller Park Stadium. The Valley was formed by melting glaciers more than 10,000 years ago and, for thousands of years, the 1200-acre Menomonee Valley was a wild rice marsh, home to American Indians. The name “Menomonee” is derived from the Algonquin “meno,” meaning good, and “min,” a term for grain or fruit.  Wild rice (menomin) flourished in the extensive wetlands of the MenomoneeValley.  By the 1700s, the Potawatomi were the primary residents of the region.  Ojibwa, Fox, Menominee, Ottawa, Sauk, Winnebago and others also lived here at various times. 

    All the marsh proper...would, in the spring, be literally alive with fish that came in from the lake... And the number of ducks that covered the marsh was beyond all computation.”
    — James Bucks, 1830s

    In 1795, Jacques Vieau, a fur trader, established the first permanent trading post in Wisconsin on the bluffs of the Valley at the site of what is now Mitchell Park. By the mid-1800s, the settlement of Milwaukee pushed toward the Valley, and Milwaukeeans filled the marsh with soil, gravel, and waste to create dry land for additional development. They straightened the Menomonee River and cut canals to provide shipping routes

     1872

    1872

     Photo: Library of Congress

    Photo: Library of Congress

    The Machine Shop of the World

    By the early 1900s, Milwaukee was known as the “Machine Shop of the World” and the Menomonee Valley was its engine. Farm machinery, rail cars, electric motors and cranes were made in the Valley. Clay became cream city bricks. Wheat was turned into flour, hogs became ham and barley became beer.  Cattle were made into meat, leather and tallow (soap and candles) with no parts wasted. These changes provided jobs for thousands of people, but damaged the Valley’s natural resources.

    From 1879 to 1985, the Valley was the location of the Milwaukee Road Shops, an enormous complex that made rail cars and locomotives for the Chicago, Milwaukee, St. Paul & Pacific Railroad. In the 1900s, the Milwaukee Road was one of the largest employers in Milwaukee with nearly 3,000 employees. Many lived in the neighborhoods nearby and walked to work.

     Falk (now Rexnord) gears

    Falk (now Rexnord) gears

    Neighborhood Life

    By the late 1800s, thousands of workers arrived in the Menomonee Valley to work in industrial jobs. They established the first large neighborhoods west of downtown – Piggsville, Merrill Park, and Concordia. Most workers walked to work carrying lunch pails and were known as the “bucket brigade.” The neighborhood southwest of the Valley, Silver City, owes its name to the employees of the Valley' Milwaukee Road Shops. The Shops paid its workers in silver dollars, and on pay day there would be a flurry of silver dollars changing hands in all the saloons along National Avenue. 

     Then - the bridge that carried workers from Silver City to work in the Milwaukee Road Shopts

    Then - the bridge that carried workers from Silver City to work in the Milwaukee Road Shopts

     Now - Valley Passage Bridge, one of the three bridges to Three Bridges Park

    Now - Valley Passage Bridge, one of the three bridges to Three Bridges Park

    By the 1960s, the Menomonee Valley was a cultural divide of black and white communities, often known as “Milwaukee’s Mason Dixon line.” In 1967, Father James Groppi, a Catholic priest, led the first of the open housing marches across the Valley’s 16th Street Viaduct in protest of racial discrimination and housing segregation. The Milwaukee Common Council passed an open housing ordinance in 1968. In 1988, the 16th Street Viaduct was officially renamed the James E.Groppi Unity Bridge.

    The Valley’s Decline

    By the late 1900s, as manufacturing practices changed, the Valley was left a blighted area with abandoned, contaminated land and vacant industrial buildings.  Bridges into the Valley were demolished as businesses left and the Valley was isolated from the surrounding city, a place to pass over, but not a place to go.  The neighborhoods adjacent to the Valley most strongly felt the impacts of the Valley’s decline; residents suffered from limited access to jobs and recreation opportunities, high levels of asthma and obesity, and poor air quality.

     Vacant buildings at the former Milwaukee Road Shops site, directly east of where Miller Park is located today

    Vacant buildings at the former Milwaukee Road Shops site, directly east of where Miller Park is located today

    Soo Line.jpg

    Redevelopment Efforts

    In 1998, the City of Milwaukee, the Menomonee Valley Business Association and the Milwaukee Metropolitan Sewerage District prepared a land use plan for the Menomonee Valley, a road map for its redevelopment. At the time, the State of Wisconsin was laying the groundwork for the Hank Aaron State Trail. As a result of these planning efforts, Menomonee Valley Partners was formed as a nonprofit organization, a public-private partnership to facilitate business, neighborhood, and public partners in efforts to revitalize the Valley.  

    In the past 19 years, 47 companies have moved to or expanded in the Valley, 5,200 jobs have been created, 45 acres of native plants, seven miles of trails, and a nationally recognized shared  system have been established. In addition, 10 million people visit the Valley each year. More than 250 organizations and 450 individuals have given pro bono time by serving on boards, committees, and working teams, while thousands of individuals have volunteered at Valley events.

     Aerial of the Valley from Miller Park looking east toward Lake Michigan

    Aerial of the Valley from Miller Park looking east toward Lake Michigan

     The 6th Street Viaduct was deconstructed and replaced with the 6th Street bridges in 2002, providing the first opportunity for most to actually enter the Menomonee Valley. Read more  here .

    The 6th Street Viaduct was deconstructed and replaced with the 6th Street bridges in 2002, providing the first opportunity for most to actually enter the Menomonee Valley. Read more here.

    Today, the Valley is a national model of economic and environmental sustainability.  Recognized by the Sierra Club as "One of the 10 Best Developments in the Nation," the Menomonee Valley continues to receive local and national recognition. 

    The Valley's Future

    During the course of 18 months, Menomonee Valley Partners and the City of Milwaukee held public meetings and met with hundreds of stakeholders to envision what the Menomonee Valley will become in the next 20 years. The City of Milwaukee Common Council approved the Valley 2.0 plan in June 2015. The plan communicates five major initiatives:

    1. Creating an East Valley Gateway Food and Beverage Cluster
    2. Establishing a St. Paul Avenue Design Showroom District
    3. Preserving the Bruce and Pierce Industrial District
    4. Improving the Gateway to the Menomonee Valley from I-94
    5. Better Connecting the Valley 

     Image depicting an expanded Milwaukee RiverWalk from the Third Ward, through the Menomonee Valley, to Three Bridges Park

    Image depicting an expanded Milwaukee RiverWalk from the Third Ward, through the Menomonee Valley, to Three Bridges Park

     Image depicting potential new roadways (yellow) and new buildings (dark gray) along the Menomonee River at W Mt Vernon and Emmber Lane

    Image depicting potential new roadways (yellow) and new buildings (dark gray) along the Menomonee River at W Mt Vernon and Emmber Lane